1Address selection
Targeting from our database of 742,756 Swiss companies from the commercial register, filterable by NOGA, size, language region, canton.
B2B Direct Mail in Switzerland — data, printing and delivery, end-to-end
You provide the message and the target. We deliver personalised letters to decision-makers' letterboxes within two weeks of proof approval. One point of contact, a fixed price per letter, zero logistics on your end.
Request a quote Book a Demo and start project
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743'503
Swiss companies
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From CHF 1.80
per letter
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~2 weeks
from proof approval
Do your B2B emails still reach decision-makers?
Decision-makers' inboxes are saturated. Spam filters are tightening every quarter. B2B email campaigns often achieve less than 1% real response rate. The channel that drove digital prospecting for fifteen years is losing its effectiveness.
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Inbox saturation
A decision-maker receives on average more than 120 emails per day. Yours drowns in the mass before it is even read.
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Spam, deletion, unsubscribe
Most unsolicited marketing emails are filtered or deleted without being opened. The sending cost is low, the attention cost is zero.
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Falling response rates
2024–2026 benchmarks show an average response rate of 0.12% for email marketing ¹. Pressure on sales teams increases, the pipeline shrinks.
Physical mail is back — and it reaches the decision-maker
While inboxes overflow, physical letterboxes have emptied. A personalised and professional letter, directly addressed to the decision-maker, no longer ends up in a pile: it lands on the desk. It is seen. It is read. It stays.
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Lands physically on the desk
No filter, no firewall, no unsubscribe. An addressed letter reliably clears the first barrier.
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Stays visible for 7.6 days on average
A direct mail piece is consulted an average of 4.4 times over 28 days and stays with the recipient for 7.6 days ². An email lasts a few seconds.
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Builds trust
76% of recipients trust physical mail more than digital channels. The physical investment signals seriousness.
The numbers that speak — B2B, 2024–2026
Public, verifiable sources. Every figure is referenced at the bottom of the page.
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37x
more responses than B2B email (4.4% vs. 0.12%)
ANA/DMA Response Rate Report 2026 -
161%
average ROI on a qualified mailing list — the highest of all paid marketing channels
ANA/DMA 2026 -
7.6 d
average lifespan of an addressed letter. 4.4 views per recipient over 28 days
JICMAIL Q1 2025 -
+27%
higher response rate when mail is followed by an email follow-up and a phone call
Royal Mail Brand Science
And in Switzerland?
The most recent study conducted for Swiss Post by the intervista AG institute in 2022 — on a sample of 2,000 respondents in German-speaking and French-speaking Switzerland — concludes without ambiguity:
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“Addressed advertising mailings trigger more purchase impulses than any other channel. They benefit from the greatest attention, the longest attention span, and the preference of recipients.”
— intervista AG for Post Advertising / DirectPoint, 2022 -
Why this data matters
American and British benchmarks are useful, but not sufficient for a marketing investment in Switzerland. The intervista study validates the channel on our market: consumer behaviour, reading habits, languages, regulatory context.
This study — and our address database from the commercial register — justify the real ROI of your next campaign: not a project extrapolated from elsewhere, but a locally proven mechanism.
What is included in the price per letter
You pay a single price per letter. Everything is included, from target selection to delivery to Swiss Post. You have no printer to coordinate, no data to manage, no post office to visit.
2Named personalisation
Letter addressed to the named decision-maker (mail merge), not a generic letter to "the marketing department". The message content is provided by you — we do not write the copy.
3A4 colour printing
Letter printed single- or double-sided on quality paper, professional layout, with the address top right for a standard window envelope.
4A5 flyer or brochure (option)
Additional document inserted in the envelope: double-sided A5 colour flyer, or folded brochure. Depending on the need.
5Enclosing and postage
Folding, inserting, sealing, postage via Post A (1–2 days) or Post B2 (6–7 days). Your choice depending on your deadline.
6Delivery to Swiss Post
We physically hand over the mailings to Swiss Post. Timeline: two weeks from proof approval to the decision-maker's letterbox.
7One single point of contact
Business-Monitor manages everything: mail merge, data, named personalisation, print proof, planning, follow-up. No chasing between three suppliers.
8Legal compliance included
Public source (Swiss commercial register) — opt-out notice on every letter, compliant with the nFADP. Deliveries within Switzerland only.
How a project works
Five steps, two weeks from proof approval, one point of contact.
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1
Brief
Target, volume, message, format. Fixed quote.
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2
Address selection
Extraction by NOGA, size, region.
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3
Layout & proof
Final approval before printing.
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4
Printing & enclosing
Envelope stuffing, postage.
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5
Delivery to Swiss Post
Handover, tracking, confirmation.
Three recent campaigns
Three real campaigns run for clients in Switzerland, in very different contexts: a different language, a different canton, a different format, a different objective. In each case, we managed the entire operation end-to-end: address extraction, printing, enclosing, postage, delivery to Swiss Post.
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Case 1
Business consulting firm · Zurich
SME of 1 to 9 employees, targeting manufacturing, construction and waste management industries in German-speaking Switzerland. About twenty NOGA codes extracted and segmented.
Volume: 4,000 letters in German · A4 colour letter + 6-page A5 brochure.Logic: A small firm could not manually cover 20 sectors in German-speaking Switzerland. We did it for them. -
Case 2
Food producer · Western Switzerland
SME of 10 employees, brand awareness campaign across multiple sectors in all of French-speaking Switzerland. Premium production to signal the sender's seriousness from the letterbox.
Volume: 10,000 letters in French · A4 colour letter + 24-page A5 brochure + pre-printed addressed envelope.Logic: Premium packaging that stands out from the envelope, with complete territorial coverage. -
Case 3
Sheet metal company · Neuchâtel
SME of 40 employees, hyper-precise targeting of property management companies and building administrators in several municipalities of the canton of Neuchâtel. Two NOGA codes, one canton, one single type of decision-maker targeted.
Volume: 2,500 letters in French · A4 colour letter + special-format brochure.Logic: Moderate volume, but each mailing reaches exactly the right decision-maker. Targeting precision takes priority over quantity.
Why business-monitor.ch
Three things that set our offer apart from online printers and address brokers.
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Switzerland's most complete database
742,756 companies from the Swiss commercial register, up to date, segmentable by NOGA code, size, canton, language region. You do not pay for outdated data.
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One point of contact from A to Z
No three suppliers to coordinate. Business-Monitor manages the entire chain: data, printing, enclosing, postage, delivery. One point of contact, one email, one person responsible.
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Fixed price, no surprises
One price per letter, all-inclusive. No separate layout fees, no hidden postage surcharge. You know what the campaign costs before you launch it.
A simple price per letter
CHF 1.80 – 2.50
per letter, all-inclusive — tiered by volume
- Address selection from the database of 742,756 companies
- Layout and named personalisation (mail merge)
- A4 colour printing
- A5 flyer or brochure optional (included in price depending on volume)
- Folding, enclosing, postage via Post A or Post B2
- Delivery to Swiss Post
- Full management by a single point of contact
Frequently asked questions
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At least two weeks from proof approval: printing, enclosing and delivery to Swiss Post. Preparation time must be added to this — address selection, layout and proof approval — usually one week. Delivery time depends on your choice: 1–2 days with Post A (CHF 1.– per letter), 6–7 days with Post B (CHF 0.63 per letter).
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One thousand mailings per campaign. The price per letter decreases significantly above 5,000 mailings and even more above 25,000.
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On the Swiss commercial register, a public and official source. We add the decision-maker's name when identified, and segment by NOGA code (industry), company size, canton and language region.
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German, French and English. For a national campaign, we automatically adapt the language to the recipient's language region. Italian can be added on request.
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Yes. Addressed B2B direct mail based on commercial register data — therefore public data — is compliant with the Swiss nFADP. Every letter includes an opt-out notice. We only send within Switzerland — we do not hold foreign addresses.
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Yes, through several levers: dedicated phone number, dedicated landing page URL, nominative promo code. On request, we also generate an individual QR code with UTM tracking for each letter, allowing each recipient to be tracked individually. Paid option.
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A personalised, colour-printed A4 letter is the base. For inserts: if our printing partner can print it, we can insert it — flyers, brochures, folded formats and much more. Exact options are defined with your quote.
Request your quote
Describe your target and your volume. You receive a firm, detailed quote within 48 hours. No automatic quote generator: we reply to you personally.
A question first?
If you prefer to discuss your project before filling in a form, book a 15-minute slot with Colin. No commitment, and useful even if the project is still at the idea stage.
Book 15 minutes
Colin Kunz
Sales Manager — business-monitor.ch